Bentz Group - Campaign Management

Services > Capital and Endowment Campaigns

Campaign Management

The decision to embark on a capital and endowment campaign is one of the most important that a nonprofit organization can make. Nothing increases an institution’s visibility, expands its market, draws major philanthropy to its cause, or lays the groundwork for future financial support better than a well-run campaign. The Bentz Group specializes in campaign management – we tailor our efforts to meet the needs of each organization.

Full-Time or Part-Time Campaign Direction

Most of our clients opt for a full-time Bentz resident director who handles all aspects of the campaign process. Working closely with an organization’s staff and volunteers, our directors are experts in organizing and facilitating campaigns. Should an organization prefer, campaign direction can be provided on a periodic basis.

Determining a Campaign Strategy and Creating a Plan

The results of the Bentz Group’s Campaign Readiness Assessment or Leadership Briefing Sessions allow us to determine the optimal strategy for moving forward. Included in our step-by-step campaign plans are:

Detailed timeline
Organizational structure and volunteer job descriptions
Named giving opportunities
Gift chart to show the range and number of gifts needed to reach goal

Implementing the Campaign

In addition to keeping a campaign on task and on budget, our campaign directors ensure that the campaign is the top priority for management and the board. On a day-to-day basis, the campaign director will:

Set up the campaign office
Recruit and train volunteer leadership
Oversee the creation of a distinctive brand identity and the production of campaign literature
Provide prospect research
Assist staff and volunteers with major gift (and board) solicitations
Coach volunteers for specific solicitations
Research and write foundation proposals
Organize cultivation events
Host regular report meetings to track progress and invigorate volunteers
Work with staff to garner community (or regional) visibility for the campaign
Write campaign newsletters and handle all communication needs
Create a donor recognition system

Bentz Campaign Manager® Database

The Bentz Group offers a database program created specifically for campaigns – and we will train your staff to use it. The Bentz Campaign Manager® provides an efficient system to track and segment gift, donor, prospect, and volunteer information. In addition to the ability to generate a variety of reports, the program creates mailing lists for ease of gift acknowledgement. After a campaign is completed, the Bentz Campaign Manager® continues to serve as the most important tool in your development department and is a cost-effective alternative to more expensive and complex fundraising software programs.