Bentz Group - Annual Fund Management and Counsel

Annual Fund Management and Counsel

For every non-profit organization, annual giving is at the core of the fund development operation. The annual fund must keep pace with operating needs, even when other fundraising initiatives take center stage. Because annual giving is the foundation of a strong fundraising program, the Bentz Group will assist your organization in expanding your donor community and increasing the average gift amount. To that end, we can assist you in doing the following:

Audit your annual fund program;
Establish clear annual fund goals and objectives that are realistic and complement other fundraising activities;
Maximize your donor database usefulness;
Identify new areas for annual fund growth;
Re-engage lapsed donors;
Create donor-specific communications that make the annual fund compelling;
Integrate e-communications effectively into your communication strategy;
Implement institutional marketing activities that speak to current and potential donors;
Create effective donor recognition methods and cultivation events; and
Train both staff and volunteers for effective soliciting.

If you are experiencing a decline in new or repeat donors, a lackluster response to your direct marketing efforts, or low attendance at donor-oriented events, it may be time to take a critical look at your annual fund strategy. Even if your annual fund is thriving, there are always ways to improve.

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